It's why:

• Planner Pads are undated and header-free;
• Notebooks have dotted pages, so you can write straight and draw on them;
• The paper is always thick enough to use both sides;
• The textiles are all practical sizes that can have multiple uses. 

And it’s also why all my products are made in the UK by carefully chosen suppliers who are planet conscious in their manufacturing processes, and why I don’t print hundreds or thousands of items at a time. 

Everything you see on my designs has started life as a drawing I’ve done, either in my sketchbook or on my ipad. From there I refine my drawings, sometimes adding paint and texture, and then digitise them to turn them into repeat patterns to get the most from each drawing. I’ll use those motifs and patterns in different ways across the range, making sure there’s cohesion but difference between each one. At no point in my creative and design process is AI (artificial intelligence) used. 

Other things you might need to know about me:

• I’m a mum of two girls, who are as feisty and strong as they are loud.
• My background isn’t purely design - I’ve also worked in HR, small business support and in both public and private sector organisations. So I love a bit of business analysis and I 100% understand just how many cogs keep a business running. 
• Art history will forever fascinate me and a great exhibition, or a gallery/museum visit, will also make me happy.

And lasty but not least - I will forever champion small businesses over big ones.  Each have their place, and their benefits, but small businesses have my heart and working with them - alongside running my own - is undoubtedly where I’m meant to be.